A Glade Plug-in, usually found in the same kind of bathrooms that have shag-rug toilet covers.Taxi cab air fresheners, which try hard but always fail to mask BO or stale cigarette smoke or the driver’s bologna sandwich.But I probably wouldn’t buy something that smelled like pine, because I associate it with: I can see why pine might seem like a safe bet – because it’s naturally fresh and smells like Christmas. Picking a scent for your product is a big crapshoot. Then again, what if someone’s name had a scent I hated? I’d probably hate that person.īe it names or pencils, you never know what effect a smell is going to have on different people. But other than that, this experiment makes sense, right? Smell memory is so strong. Now, an unscented pencil is actually pencil-scented. Students were not provided with the scent, which could jog their memory. Two weeks later, the average student could not remember a single attribute of the scentless pencil, but remembered more than three attributes of the scented pencils. Some of the pencils were unscented, and some had been dosed with pine or tea tree oil.

In one experiment, the researchers, posing as marketers, asked 151 college students to examine a brand-name pencil, along with a 10-point list of its selling points. And our noses are hyp-mo-tized! The article talked about a scientific study that proves this technique works: Soon, your nose will tell you how to spend your money.Īccording to an article in today’s NY Times, more and more companies are scenting their products. You may think you make your own buying decisions.

Nobody was here by alison pollet